While anybody may have fun submitting films to YouTube, there may come a moment when you want to make money from your video material. You’ve definitely questioned how to make money on YouTube if you’re thinking about devoting a significant amount of time to your channel.
The fact is that only a small percentage of YouTube users will become wealthy, therefore it’s critical to have realistic expectations. As a YouTuber, though, you have a variety of choices for monetizing your videos and making money from your work. Let’s look at how to generate money on YouTube by going over the most common monetization options.
Advertising via the YouTube Partner Program
YouTube, like other free services, is supported by advertising (unless you pay for YouTube Premium). You’ll have to watch a brief ad before watching most films, and often in the middle of lengthier ones. Some of the proceeds go to the channel, while the rest goes to YouTube.
When your channel is eligible to join the YouTube Partner Program, YouTube has specific standards. It is necessary to join this in order to get monetized (meaning that ads show on your videos). To be monetized on YouTube, a channel must have 4,000 view hours in the previous 12 months and 1,000 subscribers at the time of posting. For additional information, see the YouTube Partner Program overview page.
This means you won’t be able to generate money from adverts until you’ve established a YouTube audience. To see how far you’ve come, go to your YouTube Studio page and select the Monetization option on the left. You’ll be able to check if your channel satisfies the standards and if it doesn’t, where you went wrong. Click If you wish to get an email when you’ve completed all of them, please notify me when I’m qualified.
If you satisfy the requirements, you may use this page to activate monetization on your channel. You’ll need to link your AdSense account, select the sorts of advertising you want on your videos, and then complete a review.
Product placement is a time-honored advertising tactic that can be seen in TV shows and movies, and it may also be used to make money on YouTube. The approach essentially entails promoting certain companies through the use of specific brands. A scene of someone playing a PlayStation on a Sony TV, for example, may appear in a Sony Pictures film.
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You might be able to work out a product placement contract with a firm that’s appropriate to the type of videos you make on your YouTube channel. Of course, before a business will want to advertise with you, you’ll need to create a following, so this isn’t something you can do while you’re just starting out.
Product placement does not have to be the main emphasis of your video; it may simply be a component of it. All that is necessary is for you to mention or use a brand in your film in a natural way. The Rhett & Link video above is an excellent example of well-executed product placement since the music video stands alone outside of the Buick promotion.
Because consumers can’t avoid it, this is an effective advertising strategy. Furthermore, fans frequently develop a bond with their favorite creators. This gives your advice greater credibility, but you must be careful not to overdo it.
If you don’t disclose that you’ve been compensated for the promotion or that you don’t like the thing you’re evaluating, your viewers’ perception of you may suffer. YouTube, thankfully, has an option that informs all users that a video contains sponsored content. This makes it apparent that you were compensated for your participation.
Many websites utilize affiliate programs to generate money, so you’ve probably heard of affiliate links. Affiliate links, in essence, allow you to establish a unique URL for a website. You gain a tiny part of the sale if someone clicks on that link and buys something.
These are simple to start up and do not require sponsorship from companies. You can put an affiliate link to the product’s Amazon page in the description if you talk about it in your video. You might also include an affiliate link for sites such as Audible, where you’ll earn money if someone signs up.
Affiliate links are a great way to earn money while you sleep. After all, if someone is going to buy a product anyhow, it doesn’t matter if they buy it through your affiliate link or not. When using affiliate links, it’s a good idea to fully disclose them to your readers, just like with the other techniques.
Keep in mind that YouTube has become a haven for a lot of common affiliates. Because sponsorships from companies like Audible, Squarespace, and VPNs are so widespread, you might not be able to make a lot of money by using affiliate links for such companies.
Sponsorships and Sponsored Videos
Product placement is similar to sponsored films, but there are a few important distinctions. A sponsored film is exclusively focused on that brand or product, as opposed to product placement, which entails inserting a brand into an existing video.
If you operate a gaming channel, for example, a developer could approach you about making a video about their game. You’ll tell your viewers that the developer paid you to film the video since you probably wouldn’t have played it otherwise. A proper sponsorship agreement would allow you to express your honest feelings about the game, ensuring that any praise is genuine.
Sponsorships can also take less extreme forms. At the beginning or finish of their videos, many YouTubers include a brief sponsor statement. This is simply distinct from YouTube advertisements brief commercials for a brand. These may include a coupon code that allows visitors to save money if they join up for the service.
Sponsored videos, like product placement, are a terrific way to make money, but they should be used with caution. Your audience may find these videos or references offensive if you don’t come off as sincere. As a result, you should strive to avoid promoting something you’ve never tried or don’t fully believe in.
Fan Funding and Channel Subscriptions
Many people have resorted to fanning financing as a method to generate money on YouTube as an alternative. This usually entails signing up for a site like Patreon or SubscribeStar, which allows viewers to pay money to their favorite channels on a monthly basis.
In exchange for their followers’ support, most creators who use a site like this provide levels of prizes. You might include their names at the end of each video, hold a monthly video chat with them, give them early access to films, or show them behind-the-scenes footage. It’s a terrific method to connect the largest fans with their favorite channels while also providing a reliable source of money that isn’t dependent on advertisements.
You may utilize the Super Chat function if you Live stream on your channel. This allows viewers to give money in return for their message being highlighted for a period of time during a live stream.
Finally, having a contribution link set up for a service like PayPal isn’t a bad idea. Someone who appreciates your work could utilize the link to give you a few bucks as long as you aren’t asking for money.
While you have a variety of YouTube monetization possibilities, keep in mind that generating money on YouTube is not straightforward. To create the viewership necessary for commercials, sponsorships, and other opportunities, you’ll need to make high-quality videos for a long period.
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If you’re just getting started, concentrate on generating great videos and building a channel that people want to subscribe to. And, perhaps, your audience will grow over time. Once your channel gets more famous, you may go further into these revenue methods.