Today, while promoting AliExpress agency stores, here are 6 Facebook ads tips. These tips can help you increase sales, engagement, conversion rates and make more money.
Use the search bar to spy on competitors’ ads for free
When it comes to online marketing, one of the easiest ways is to monitor your competitors. After all, if they find a beneficial product, obviously they must promote it correctly.
Currently, there are paid tools that can help you monitor your competitors, but if you are just starting out and have a low budget, you can do it for free. Go to Facebook ads and enter: Post about “Free Shipping Coffee Cup.” Use the same quotes as in the example.
You can also replace free shipping with other marketing methods, such as “50% discount” or replace “coffee cup” with a niche market. Then click search. A list of posts will be displayed based on your search. Click on content that you find attractive or content that has a lot of likes, comments, and shares. This means spending a lot of money to promote this post.
However, remember that spending money does not always bring a good return on investment. Some people are not good at advertising, while others just carelessly think they will eventually make up for it. In any case, the truth is that you will never fully know. All you can do is find tips that can be used in marketing campaigns!
Facebook ads tips for choosing the right purpose
You can choose from a total of 11 different Facebook goals. There are many rumors about the use of impulse engagement, website clicks, and search engine optimization. However, in reality, there is only one purpose that needs to be focused on.
When promoting your AliExpress products on Facebook, please pay attention to simple website conversions. In addition to regular website conversions, you also need to specifically select product conversions. Suppose you sell bracelets. For developing content for Facebook ads, you can take help from any book marketing company.
Be sure to go ahead and create a specific product conversion based on this bracelet. In this way, you will target the people who are most likely to actually buy a bracelet. Suppose you want to create this conversion in your Facebook account. Therefore, simply ignore all purposes.
When you install Pixel and set up ads, choose your website to convert and choose to buy.
The higher your advertising budget, the better your target buyers
What Facebook doesn’t actually advertise or convey is that the more money you spend on advertising campaigns, the more target buyers you have. Currently, Facebook ads are not doing this to extract more money from you. They actually do this to help you.
You see, not all Facebook users are created equal. Some are more active. They continue to interact with more people and buy things every day. This will reduce the number of other users, the number of friends, and the opportunity to buy.
Advertising can be very expensive because some users are more likely to participate and react to more ads. You have a sliding scale, right? Therefore, if you start with a daily advertising budget of US$2 / US$3 / US$5, your target audience may be the lower third of this sliding ratio.
However, if you want to target better buyers, you must pay Facebook ads more. I don’t want you to pay a lot for each advertisement, but the point here is to increase your advertising budget. This is a great way to target more active buyers while increasing CPM.
Don’t be punished for overlapping audiences
If you are promoting a product like a cat necklace and you are chasing the cat market, having different assets in the same niche market will cause two ads to compete. This is called “overlap.” You are basically advertising on Facebook, where two identical audiences overlap.
When this happens, Facebook ads will punish you, and your CPM will rise immediately. Basically, it is very difficult to sell AliExpress products and really make a profit. Therefore, you should start using exclusions when setting up your ads.
There is a button that allows you to exclude interests that already have active ads in your account. By doing this, you can eliminate and reduce the risk of overlapping audiences.
Beware of “forced likes.”
Suppose you open an AliExpress agency store about coffee. Next, place ads for your products. So, go to Facebook, create an ad, go to the targeting section and enter the keyword “coffee.” But you know this sentence is very common, including millions of people. Many people may not like coffee.
For example, we often interact with content that we don’t really care about. That’s because our friends are posting information about it. Suppose your best friend posts a photo of them in a coffee shop and talks about having a good day. Now you may hate coffee, but you like photos of your friends.
This sends a signal to Facebook to associate you with the word coffee. This fear is called power or light because of association.
Tell a story with your data
By default, you can actually view many of the metrics in the Facebook report. However, the problem is that what FB shared with you is not entirely correct. You need to customize the columns and have four data points (cost per purchase, cost per click link, CTR link, CPM).
These four data indicators can help you calculate whether your product is truly profitable. Add them AliExpress to your analysis so that you can decide what to do with products that are working well and products that are not working well.